Global Advertising, Attitudes, and Audiences

by Tony Wilson

No Customer Reviews

Select Format

Select Condition

Book Overview

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception...

Format:Paperback

Language:English

ISBN:041586089X

ISBN13:9780415860895

Release Date:September 2013

Publisher:Routledge

Length:182 Pages

Weight:0.55 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Global Advertising, Attitudes, and Audiences

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us