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Hardcover Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand Book
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ISBN: 1118954777

ISBN13: 9781118954775

Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand

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Format: Hardcover

Condition: Very Good

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Book Overview

What you need to know about your customers

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips--and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want...

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