Getting to Plan B: Breaking Through to a Better Business Model

by John W. Mullins and Randy Komisar

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Book Overview

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and...

Format:Hardcover

Language:English

ISBN:1422126692

ISBN13:9781422126691

Release Date:September 2009

Publisher:Harvard Business Review Press

Length:272 Pages

Weight:1.13 lbs.

Dimensions:0.9" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Economics Entrepreneurship Leadership Management & Leadership New Business Enterprises Small Business & Entrepreneurship Systems & Planning

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Getting to Plan B: Breaking Through to a Better Business Model

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