Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line

I was often puzzled by employees in their early 20s. They brought different values, expectations and skills to the workplace. My job was to teach them the service ethic, to keep them long enough to get the benefit of my training efforts and keep them motivated to put in a good day's work. This book addresses those issues. Any employer today needs to inform themselves on how to deal with this age group.

Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.

If you employ a team or are looking to employ (and retain) a team that includes anyone in the 15 to 25 age bracket, this book is an absolute MUST READ. Several very good examples of what other successful operators are doing and plenty of food for thought that can lead to real application in your business. A great investment and a very good read!

If you are a business owner employing people between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are a manager or supervisor in any kind of company where you are responsible for employees between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are the confused parent of one or more children between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are an educator of students between the ages of 16 and 24, buy, read, absorb, and apply this book. Are we communicating here? OK, your first reaction is the profanity in the book title. Live with it! You will find the word a few places in the text, but it's there to make a point. Yes, the writing is punchy, direct, and pushes the envelope of your thinking. However, so do the attitudes and behavior of your young people. We older folks (let's say that term refers to all us gray beards over 35) need to wake up and smell the differences between today's young workers and their counterparts in previous generations. They are different, and must be managed differently. Learn how and succeed. Ignore the lessons of this book and continue to pour profits down the drain by recruiting, training, recruiting, training, recruiting, training, ad nauseum. Eric Chester is respected as the leading authority on this age group, assuming that anyone can be an expert on kidployees. As a consultant and author in the workforce field, I'm very comfortable telling you that the man is right-on in his writing as he is in his speaking. He'll grab you at the beginning of the book and hold your attention with anecdotes (some from his own life) and lessons learned. In page after page, Chester presents knowledge, insight, techniques, and advice that-if heeded-can substantially strengthen a manager's effectiveness. In the first of five well-organized sections of the book, you'll gain valuable perspectives about the 16-24 year olds (Generation Why), noting how and why they're different...and how the difference can be a powerful asset for your company. Subsequent sections address how to attract, keep, and connect with this important employee group. The last section offers important insight into some employers who get it right...why and how. An index supplements the text, enabling you to go back to particular sections for refresher readings. You will be amazed at how much the author has packed into this comfortably-sized book. After you're finished with your first reading, you'll probably be inspired to buy copies for other managers in your organization. Wait. I take that back. That inspiration will come to you before you've finished with the book. It hit me somewhere about half through the pages. Warning: if your competitor uses this book and you do not, you are in big trouble!