Getting Radio Airplay

GETTING RADIO AIRPLAY codifies the procedures that many who record independently, such as singer/songwriters, bands, and their support people, quickly learn by experience: you send out review copies, then you follow up in a professional, organized manner, and then-sometimes-you get airplay. Hustwit, who has run an independent record label based in Southern California, unselfishly shares what he knows, including some good inside tips on promotion and publicity, and lists of key people and organizations who can help. Also valuable are interviews with folks who have experience and knowledge in the indie/college scene (independent labels and college radio stations). As daunting as the whole self-publicizing thing can seem, bands and artists can develop a plan and succeed, and Gary Hustwit's suggestions form a good platform from which to start. To his credit, he has continued to update this work. Be sure you are buying the 3rd edition, with a 1998 date of copyright. And remember this, too: significant income can be derived from turning one's music into a self-propelled record company, even if the world calls you "unsigned." Hustwit's related title, RELEASING AN INDEPENDENT RECORD, is his biggest seller. Ron Simpson, School of Music, Brigham Young University. Author of MASTERING THE MUSIC BUSINESS.

This book is one that we at nichemarket recommend highly in our Booklist for any Hip Hop Entrepreneur serious about a career in the music industry! --Walt Goodridge, President, Hip Hop Entrepreneur Association