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Paperback Getting It Right!: Lessons on Insight-Driven Marketing Strategy Book
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ISBN: 195033614X

ISBN13: 9781950336142

Getting It Right!: Lessons on Insight-Driven Marketing Strategy

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Getting it Right is not another book of "Marketers marketing to Marketers." Getting It Right is about taking the right and necessary steps to create a customer-centric marketing strategy.Part personal journey and part practical advice, Getting It Right presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth.Throughout eleven content-specific chapters,...

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Format: Paperback

Condition: New

$14.73
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