Getting Clients, Keeping Clients: The Essential Guide for Tomorrow's Financial Adviser
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Book Overview
"It is easy in the tumult of our everyday lives to ignore the client's words and needs as we struggle to promote our own interests. Easy, but dangerous. . . . Operating our business in the client's interest is the pivotal element in a successful marketing strategy. Marketing, in turn, is a mandatory investment in your business. It pays dividends immediately and in the long term. It will carry you to liftoff."-Dan Richards Achieving success as a financial...
Format:Hardcover
Language:English
ISBN:0471363294
ISBN13:9780471363293
Release Date:April 2000
Publisher:Wiley
Length:400 Pages
Weight:1.62 lbs.
Dimensions:1.3" x 6.6" x 8.8"
Customer Reviews
3 ratings
A book power packed with info
Published by Thriftbooks.com User , 18 years ago
This book is filled to the brim with useful info for someone who is aspiring to be a financial adviser. This author has used his wealth of experience to impart knowledge. The chapters are short and sweet. The book is well divided. It teaches you how to become a true financial adviser. It even teaches you how to find and keep your clients
What a book!
Published by Thriftbooks.com User , 22 years ago
I read this book from cover to cover and dog eared nearly every page. Dan Richards thoroughly covers topics such as: target marketing, prospecting, putting the customer first, getting referrals, conducting evaluations of your service, networking, managing a large client base and even firing difficult clients; and of course, everything in between. There are so many magnificent and expertly covered ideas in this book, you might feel overwhelmed with excitement and anxiety after finishing the book. Never fear, Richards touches on how you can implement many of the ideas in his book one or a few at a time without going overboard. I will advise that this book is geared more towards the advisor with a year or more in the business (e.g. it does not cover cold calling), however, novices will pick up many ideas that will be useful in dealing with clients from the outset and in growing a practice effortlessly.As an aside but also important, the central tenet of this book is similar to the ideas covered in Dale Carnegie's "How to Win Friends and Influence People." Both are highly recommended.
Useful
Published by Thriftbooks.com User , 24 years ago
Dan Richard helps you understand the evolving consumer, describing ways to attract new clients and how you can develop a trusting relationship. The book also talks about maximizing client referrals, doing bussiness with people you know and running effective seminars
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