Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage
No Customer Reviews
Select Format
Select Condition 
Book Overview
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically...
Format:Hardcover
Language:English
ISBN:0470284242
ISBN13:9780470284247
Release Date:February 2009
Publisher:Jossey-Bass
Length:254 Pages
Weight:0.05 lbs.
Dimensions:1.1" x 6.1" x 9.0"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
