What can achieve a 23,900% increase in the attention span of a squirrel? An acorn! As listeners, our attention spans are more like a squirrel's than you might think. In this book, world-renown communication consultant and sought after speaker Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners. A - Audience C - Credibility O - Order R - Remember me N - Need to connect Following this easy to use...