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Hardcover Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Book

ISBN: 0814437311

ISBN13: 9780814437315

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

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Format: Hardcover

Condition: Very Good

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Book Overview

Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy.

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to...

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