George Gallup in Hollywood

(Part of the Film and Culture Series Series)

by Susan Ohmer

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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value...

Format:Paperback

Language:English

ISBN:0231121334

ISBN13:9780231121330

Release Date:November 2006

Publisher:Columbia University Press

Length:304 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.3" x 9.0"

Grade Range:Postsecondary and higher

Related Subjects

Americas Arts, Music & Photography Documentaries Film & Television History Humor & Entertainment Industries & Professions Modern (16th-21st Centuries) Movies Performing Arts Sports & Entertainment

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George Gallup in Hollywood

(Part of the Film and Culture Series Series)

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