Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group
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Book Overview
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates...
Format:Hardcover
Language:English
ISBN:1118018389
ISBN13:9781118018385
Release Date:April 2011
Publisher:Wiley
Length:256 Pages
Weight:1.02 lbs.
Dimensions:0.9" x 6.3" x 9.2"
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