Generation Y in Consumer and Labour Markets
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Book Overview
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer...
Format:Paperback
Language:English
ISBN:1138945684
ISBN13:9781138945685
Release Date:July 2015
Publisher:Routledge
Length:174 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 5.9" x 8.9"
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