Homo Zapiens
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Book Overview
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of...
Format:Paperback
Language:English
ISBN:0142001813
ISBN13:9780142001813
Release Date:December 2002
Publisher:Penguin Publishing Group
Length:256 Pages
Weight:0.49 lbs.
Dimensions:0.5" x 5.1" x 7.7"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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