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Hardcover Gender, Culture, and Consumer Behavior Book
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ISBN: 1848729464

ISBN13: 9781848729469

Gender, Culture, and Consumer Behavior

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Format: Hardcover

Condition: Good

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Book Overview

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing,...

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Business Business & Investing Psychology Social Science Social Sciences

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