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Paperback Gender Commodity: Marketing Feminist Identities and the Promise of Security Book

ISBN: 1501388061

ISBN13: 9781501388064

Gender Commodity: Marketing Feminist Identities and the Promise of Security

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Format: Paperback

Condition: New

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Book Overview

Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is that the worker's social relations - his subjectivity - are taken away from him and stamped into the object which then appears to have a life of its own, disassociated...

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