Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

by Constantinos C. Markides

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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures...

Format:Hardcover

Language:English

ISBN:0470276878

ISBN13:9780470276877

Release Date:May 2008

Publisher:Jossey-Bass

Length:256 Pages

Weight:1.04 lbs.

Dimensions:0.9" x 6.4" x 9.0"

Related Subjects

Business Business & Investing Economics Strategic Planning

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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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