Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
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Book Overview
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures...
Format:Hardcover
Language:English
ISBN:0470276878
ISBN13:9780470276877
Release Date:May 2008
Publisher:Jossey-Bass
Length:256 Pages
Weight:1.04 lbs.
Dimensions:0.9" x 6.4" x 9.0"
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