Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
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Book Overview
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges,...
Format:Hardcover
Language:English
ISBN:0470562234
ISBN13:9780470562239
Release Date:March 2010
Publisher:Wiley
Length:240 Pages
Weight:0.90 lbs.
Dimensions:0.8" x 6.6" x 9.3"
Related Subjects
Business Business & Investing Economics Industries & Professions Marketing Marketing & SalesCustomer Reviews
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