Future Radio Programming Strategies: Cultivating Listenership in the Digital Age

by David MacFarland

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Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing...

Format:Paperback

Language:English

ISBN:0805821066

ISBN13:9780805821062

Release Date:August 1997

Publisher:Routledge

Length:286 Pages

Weight:1.06 lbs.

Dimensions:0.7" x 6.0" x 9.1"

Related Subjects

Arts, Music & Photography Communication & Media Studies Education & Reference Engineering Film & Television General Broadcasting Humor & Entertainment Language Arts Performing Arts Politics & Social Sciences

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age

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