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Paperback Fundamentals of Retailing and Shopper Marketing Book
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ISBN: 0273757393

ISBN13: 9780273757399

Fundamentals of Retailing and Shopper Marketing

by , , , et al.
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Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

The text includes models, illustrations and photographs. It is practical, visual and easy to read...

Recommended

Format: Paperback

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We receive fewer than 1 copy every 6 months.

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