Fundamentals of Marketing
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Book Overview
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070609527
ISBN13:9780070609525
Release Date:January 1991
Publisher:McGraw-Hill Companies
Length:668 Pages
Weight:3.50 lbs.
Dimensions:1.3" x 8.4" x 10.3"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
1 rating
Excellent book for the beginners.
Published by Thriftbooks.com User , 25 years ago
It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.
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