Fundamentals of Marketing: Textbook
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Book Overview
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and... This description may be from another edition of this product.
Format:Hardcover
ISBN:0074701177
ISBN13:9780074701171
Release Date:January 1994
Publisher:McGraw-Hill Book Company
Length:754 Pages
Weight:29.98 lbs.
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
1 rating
Excellent book for the beginners.
Published by Thriftbooks.com User , 25 years ago
It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.
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