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Paperback Fundamentals of Marketing Book
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ISBN: 0415370973

ISBN13: 9780415370974

Fundamentals of Marketing

by , , , et al.
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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also...

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Format: Paperback

Condition: New

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