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Business & Investing Books > Marketing & Sales Books
Hardcover Fundamentals of Marketing Research Book
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ISBN: 0761988521

ISBN13: 9780761988526

Fundamentals of Marketing Research

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Format: Hardcover

Condition: Very Good

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Book Overview

Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research...

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Business Business & Finance Business & Investing Economics Marketing Research

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