Full Frontal PR: Building Buzz about Your Business, Your Product, or You

I found this book to be packed with practical ideas and information. After reading it I felt that I had a sound basic knowledge of how the news media works, and was confident about how to prepare materials for them to use. Of course every layman thinks they know how the media works, but after reading this you realise how intricate it can be. Strengths of the book: - Covers the whole industry - print, TV, internet - Fairly up to date (2003), with a better Internet chapter than a 2005 PR book I just finished - Dense with tips and practical information - Written in a fun, up-beat style - You will walk away from this book and actually use many of the suggestions. I've had a top-name PR agency on retainer for a year and I now realise how uninspiring and lazy they have been. Weaknesses: - Information isn't logically laid out. The first third is set out as an encylopedia in alphabetical order, rather than a logical narrative, which I find is a poor way of "teaching". Overall it is a collection of tips rather than the step-by-step guide it claims to be - Assumes you are in US and only deal with US media - A little bit too up-beat at times for my taste (no shortage of exclamation marks) - Assumes quite an advanced understanding of the media to begin with - reads like he's talking to a fellow PR buddy over a coffee - I think case studies are especially useful, but there aren't many in here. Overall: Highly recommended, it really gave me a "quantum leap" in terms of my understanding of the media, inspiration, and practical ideas for how to get my material out. Incidentally: Much, much better than "Media Relations" by David Henderson which I finished last week.

I first learned of "Full Frontal PR" in I think it was February 04 at a Fast Company "Circle of Friends" meeting where Richard Laermer was the guest speaker sharing his recently released book "FULL FRONTAL PR". Well I was so impressed with the book that I've read it 10+ times [turbo-highlighted and marked up front to back], it's my PR bible and I attribute the unbelievable global publicity I've gotten [sans a PR firm] from reading+ re-reading and using "Full Frontal PR" in all of my efforts. I can't express enough how much insight, wisdom and potential wealth people will get from his words".

This has to be one of the best books on Public Relations available. I have bought and read tens of PR books and this one was as much informative and full of juicy help as it was fun to read. Plus I bought it using a coupon from UnderTag.com, so it was a real bargain for me.

Gives great insight to how PR and press people think. One of the best books I've read on the topic.

From someone in the biz...I found this book full of helpful hints and reminders. Laermer's years of experience come through in a book that is useful for the pro as well as the business owner who looks at a great product and wonders why no one knows about it. Despite being packed with practical tips, this book is actually a quick read...full of interesting stories and personal anecdotes from the CEO of RLM Public Relations. My copy is dog-eared and underlined. It's one of the few books that has earned valuable space on my desk.