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Hardcover Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt Book
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ISBN: 0470598867

ISBN13: 9780470598863

Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt

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Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and... This description may be from another edition of this product.

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Format: Hardcover

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