Frugal Innovation and the New Product Development Process: Insights from Indonesia
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Book Overview
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers.
Format:Hardcover
Language:English
ISBN:0367029316
ISBN13:9780367029319
Release Date:January 2019
Publisher:Routledge
Length:270 Pages
Weight:1.25 lbs.
Dimensions:0.7" x 6.1" x 9.2"
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