Front-Line Customer Service: 15 Keys to Customer Satisfaction

by Clay Carr

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Provides valuable advice for small- to medium-sized businesses on how to turn unhappy buyers into dedicated customers. Based on eleven tactical principles (e.g., you don't sell products or services, or even benefits--you sell value), it shows how managers of these businesses can to turn their greatest asset--contact with the customer--to their best advantage. Discusses the basics of customer psychology and explains in detail what ''value'' means to...

Format:Hardcover

Language:English

ISBN:0471516163

ISBN13:9780471516163

Release Date:March 1990

Publisher:Wiley

Length:288 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 6.4" x 9.6"

Related Subjects

Business Business & Investing Economics Industries & Professions Management Management & Leadership

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Front-Line Customer Service: 15 Keys to Customer Satisfaction

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