From Zero to Hero: How to Master the Art of Selling Cars

For people either just getting into the car sales business, or those who have been around for a while and just want to become better, it is a very good reference. It gives good insight on many different aspects of selling a vehicle. I would definitely recommend this book.

Reading the book is very easy and it covers all the basics of the art of selling. As an automobile sales instructor I found a very solid base of information in the book and also picked out quite a few new techniques and ideas to share in my classroom.

This is IT!!!!! Bless and praise Jeff's parents for his being with us. This is the most mind-blowing book on car sales i've ever read in my life. From Zero to Hero is inspiration in pure form. Jeff has just converted me into a New religion -- CAR SALES. I came to car business in August 2006. And i could not get a sales job, the only thing they offered to me was a lot guy position. After a year i managed to get a used car salesman position and was fired after 2 months for "spinning the ups". Moved to a new car dealer and on a second month became a Salesman of the Month. My new manager fired me for not TO ing. And he said that i'm not cut out as a salesman and i have a lack of communicational skills. But i dont give up, with THIS book i can go through the walls. It boosted my confiedence tremendously. I even bought two copies of THIS book... in case I wear one out. They say you can't buy youself happiness ... wrong !!!!! I just bought it for less than 20$!!!!! POWER SERGE

I've been selling cars for several years now and have read tons of books on selling...This book is by far the best on the subject of automobile sales that I've come across. Very well writte...It's in my briefcase at the dealership now!