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Paperback From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia Book
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ISBN: 154454183X

ISBN13: 9781544541839

From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

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Book Overview

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.


In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.


Crawford shares his personal experiences in Asia, diving deeply into everything...

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Business Business & Investing Economics

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