Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give More Get More: Earn bonus points
on every item with orders of 3+ books
Paperback From Great to Gone: Why FMCG Companies are Losing the Race for Customers Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 1138279390

ISBN13: 9781138279391

From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by and
No Customer Reviews

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print... This description may be from another edition of this product.

Recommended

Format: Paperback

Condition: New

$69.99
50 Available
Ships within 2-3 days
Add to Wish List

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured