From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange and Jimmi Rembiszewski

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The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1138279390

ISBN13:9781138279391

Release Date:November 2016

Publisher:Routledge

Length:174 Pages

Weight:0.64 lbs.

Dimensions:0.4" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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From Great to Gone: Why FMCG Companies are Losing the Race for Customers

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