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Hardcover From Great to Gone: Why FMCG Companies are Losing the Race for Customers Book
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ISBN: 1472435567

ISBN13: 9781472435569

From Great to Gone: Why FMCG Companies are Losing the Race for Customers

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The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what's needed are 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through...

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Format: Hardcover

Condition: New

$115.00
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Business Business & Investing Economics

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