From Entrepreneur to Infopreneur: Make Money with Books, Ebooks, and Information Products

From Entrepreneur to Infopreneur is a wonderful resource for anyone who sees the value in creating a passive income source from their current area of expertise - either hobby or profession. If you don't understand or see the value in becoming an Infopreneur, then this book is definitely for you. The book is well written, organized and full of valuable information. It offers an easy to understand, step-by-step guide for the entrepreneur to transform their business and become an information marketer. It is very easy for the entrepreneur to under estimate the market potential for their knowledge. Stephanie does an excellent job of illustrating how to take the knowledge we have acquired and to package it into a valuable product that can generate income on a passive basis. The internet has made it possible - actually easy - for anyone to package and sell their knowledge worldwide. While it is often referred to as passive income, Stephanie is quick to point out that creating an informational product is simply the first step. If you are not willing to actively market your product/idea then you will have wasted a lot of time and energy in creating it. The income might be passive but there is this huge need for very active marketing. But do not despair. All the steps and instructions for effective marketing are in the book. The book is full of hints, helpful tips and resources. I had read less than 30 pages when I was given a suggestion that made me put the book down and implement it. There are literally hundreds of helpful website addresses in the book. In addition there are profiles of successful infopreneurs, explaining what they do and how they did it. One other extremely valuable lesson that is hammered home throughout the book is the value of becoming a recognized expert in your field. There is nothing like publishing book(s), articles, special reports, etc, that will establish your credibility as an expert. This can dramatically increase your value and thus income from other sources. The book has way too much information to absorb in just one reading. If you are serious about becoming an informational marketer, read it a couple of times and then use it as a handy reference. A great resource for those just starting out or the seasoned infopreneur.

Let's see -- out of 225 informative pages, approximately half of them are folded, luring me back to follow-up on the advice. This isn't a book you are going to breeze through and then re-post in Marketplace or on e-Bay. No, this is a book that you will hold and treasure. Why is this book great? Because Stephanie Chandler not only tells you what to do, but SHOWS you how to do it -- the very book is the living proof that what she says works. She's doing what she describes. For example, Chapter Six is all about ebooks and special reports. In fact, she interviews other so-called "infopreneurs" and one professes to have no interest in hardcopy books because "... I make way more money with ebooks." You can tell, in fact, that Stephanie herself compiled a collection of her ebooks or electronic reports to form the foundation for this book. Several times throughout the book she refers to creating and selling specific lists, as she has done, and then, lo-and-behold, Chapter 11 offers you 16 tactics for book marketing. Did this chapter used to be an e-book from her site? Probably. In fact, it probably still is. It that cool? You betcha! I'm glad she compiled all this information together and sold it for the price of a paperback. Yes, some of the interviewees may sound avaricious(more than half boast about the money they make or state that money is their sole motivation), but I'm glad Ms. Chandler decided to offer this collection of information for the bargain basement price of $19.95, rather than chopping it up into bits for $39.95 a pop. (But YOU can do that, if you know how, and that's what this book is all about). - Brent Sampson, author of Self-Publishing Simplified

Stephanie Chandler didnt miss too much info on the topic of getting traffic to your site. The resources and links that were given were very helpful and worth the price of the book alone. A lot of space was given to writing and promoting your book, but I found the information helpful. Every page of this book was useful and well thought out. If you have information products to market but aren't sure how to get started, this is the perfect place to begin.

We are not in the information age, but rather the information overload age. People handle information overload by seeking out experts, and publishing information products helps make you an expert. Experts benefit by selling information products or perhaps giving them away to help further establish their expertise, which can lead to more and better work. I often blog on how bloggers should repackage their information into information products like books, ebooks, special reports, audio CDs etc. Stephanie Chandler's recent book is a great and pretty thorough overview of information products -- creating, marketing and more, that I'll be recommending to many people. I know this topic pretty well having aided several clients in producing and marketing info products, and this book is simply full of solid advice. I'm not sure how I could have made it better had I written it myself, and it's usually easy to offer constructive criticism in hindsight. I certainly learned a few things, and the book has a nice organization and flow. I particularly liked the Infopreneur Profiles, perhaps in part because I know several of them personally. Great choices! If I had to make one criticism, it would be the amount of coverage to traditional books. Then again, they are the "original" info product and the best at establish one as an "expert."

There is a ton of great information in this book: how to set up your website, how to market your site, how to create products (ebooks, teleseminars, reports, etc.), how to get published, and how to automate the whole process. I really liked the interviews with people who are doing this successfully (Joe Vitale, Dan Poynter and others). There were plenty of real world examples and a lot of details I wouldn't have thought about otherwise. Now I have a great strategy for launching my info product business.