From Columbus to Conagra: The Globalization of Agriculture and Food
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Book Overview
The Chinese gooseberry was a minor fruit until New Zealanders, tagging it with a catchier name, began an aggressive global marketing campaign. Soon, transplanted to Italy, France, Spain, Chile, and California, the fuzzy little fruit with the bright green interior was known the world round and the kiwi production war was on. Globalization of food is not a new phenomenon. Columbus and his contemporaries helped open worldwide trade routes for...
Format:Paperback
Language:English
ISBN:0700606610
ISBN13:9780700606610
Release Date:June 1994
Publisher:University Press of Kansas
Length:304 Pages
Weight:1.05 lbs.
Dimensions:0.7" x 6.1" x 9.0"
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