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This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer ExperienceMake it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent...
Format:Paperback
Language:English
ISBN:1292234946
ISBN13:9781292234946
Release Date:April 2019
Publisher:Pearson Business
Length:216 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.1" x 9.1"
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