Fraud Prevention in Online Digital Advertising

by Jeremy Kayne, Zhiang Wu, Haicheng Tao, et al.

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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline...

Format:Paperback

Language:English

ISBN:3319567926

ISBN13:9783319567921

Release Date:June 2017

Publisher:Springer

Length:54 Pages

Weight:0.24 lbs.

Dimensions:0.1" x 6.1" x 9.2"

Related Subjects

Computers Computers & Technology

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Fraud Prevention in Online Digital Advertising

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