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Hardcover Frank Batten: The Untold Story of the Founder of the Weather Channel Book

ISBN: 081393155X

ISBN13: 9780813931555

Frank Batten: The Untold Story of the Founder of the Weather Channel

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Format: Hardcover

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Book Overview

Frank Batten Sr. (1927-2009) created the Weather Channel in 1982, despite mocking by colleagues in the media that around-the-clock weather broadcasts would be as exciting as watching paint dry. The network, and later its companion website, Weather.com, became the largest private weather company in the world and an American cultural icon.

Yet few have heard of Batten, a media pioneer whose Virginia newspaper was the only major daily to back...

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