Franchising: Pathway to Wealth Creation

There are simply not enough books on franchising today. This book is a wealth of knowledge for anyone interested in franchising either as a prospective franchisee or involved in the industry as a franchisor. Most of the books on the market are geared towards franchisees - this book really serves as a great primer for the industry as a whole and a solid guide for franchisors. It is required reading in our company and I recomend it to candidates. Thanks to the authors for sharing their gems with the rest of us.

Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs.A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees.Great for prospective franchisees who get an understanding of what they should look for in a franchisor.The examples/case studies are very good and demonstrate points effectively. The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.

Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.

This book is like getting an education in Franchising. Very informative and well written. It's for anyone getting involved in franchising at any level.

I found this to be a very informative and interesting book. It was well thought out, well organized and provided me with a ton of relevant and realistic examples and ideas. Well worth the time to read. A "must have" for any franchisee/franchisor -- regardless if you are an amateur or an experienced "wealth creator." (Great term...)