Framing Production: Technology, Culture, and Change in the British Bicycle Industry
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The production of bicycles in Britain and the United States recently suffered severe setbacks. The renowned American Schwinn brand was downgraded to the mass market by its new owners following bankruptcy, and Britain's Raleigh came close to closure because of high debts and poor returns, saved only by a last-minute management buyout. In both cases, market share and credibility were lost to newer, more innovative firms, as well as to a recentering...
Format:Paperback
Language:English
ISBN:0262681706
ISBN13:9780262681704
Release Date:March 2008
Publisher:MIT Press
Length:224 Pages
Weight:0.35 lbs.
Dimensions:0.5" x 6.0" x 8.8"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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