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Foundations of Marketing

Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you'll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest...

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Format: Paperback

$255.55
Releases Feb 7, 2025

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