Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
Select Format
Select Condition 
Book Overview
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal...
Format:Paperback
Language:English
ISBN:0865716420
ISBN13:9780865716421
Release Date:February 2011
Publisher:New Society Publishers
Length:192 Pages
Weight:0.88 lbs.
Dimensions:0.7" x 7.5" x 8.9"
Related Subjects
Behavioral Sciences Business Business & Investing Conservation Earth Sciences Economics Environmental Economics Environmental Policy Environmental Science Green Business Marketing Marketing & Sales Nature & Ecology Politics & Government Politics & Social Sciences Popular Economics Science & Math TechnologyCustomer Reviews
2 ratings
Excellent Resorce.
Published by Thriftbooks.com User , 16 years ago
Doug is a great writer and really knows the subject matter. If you are interested in CBSM this is the bible.
The Community-Based Social Marketing Primer
Published by Thriftbooks.com User , 19 years ago
I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
