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Paperback Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself) Book
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ISBN: 1732621330

ISBN13: 9781732621336

Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself)

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Change a merely-a-label brand into a powerful revenue machine Casino Secrets That Apply To All Businesses. More than business-school "value-added theorems", the author discusses the unexpected secrets of great branding: Accurately projecting earnings; Increasing and tracking revenue; Adapting to changing markets with the emerging "Millennial" generation and the aging customer base.Getting consumers from "the" casino to "MY" casino, Gary Green shows...

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Format: Paperback

Condition: New

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