Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker
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Book Overview
An inside look at the company that defined American industry and the man who runs it
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the...
Format:Hardcover
Language:English
ISBN:0471479667
ISBN13:9780471479666
Release Date:October 2004
Publisher:Wiley
Length:256 Pages
Weight:1.16 lbs.
Dimensions:1.0" x 6.1" x 9.3"
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