For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter, Dan Hunter

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Take your business to the next level--for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational...

Format:Paperback

Language:English

ISBN:1613630239

ISBN13:9781613630235

Release Date:October 2012

Publisher:Wharton Digital Press

Length:144 Pages

Weight:0.45 lbs.

Dimensions:0.5" x 5.5" x 8.4"

Related Subjects

Business Business & Investing Economics

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For the Win: How Game Thinking Can Revolutionize Your Business

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