Food Marketing to Children and Youth: Threat or Opportunity?

by Jennifer Appleton Gootman, and Families Board on Children, Youth, Institute of Medicine, et al.

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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors--their biologic affinities, their culture...

Format:Hardcover

Language:English

ISBN:0309097134

ISBN13:9780309097130

Release Date:May 2006

Publisher:National Academies Press

Length:536 Pages

Weight:2.20 lbs.

Dimensions:1.3" x 6.3" x 9.0"

Related Subjects

Agricultural Sciences Business Business & Finance Business & Investing Clinical Economics Food Science Health Health, Fitness & Dieting Health, Fitness & Dieting Internal Medicine Marketing Marketing & Sales Medical Medical Books Medicine Nutrition Other Diets Pediatrics

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Food Marketing to Children and Youth: Threat or Opportunity?

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