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Paperback Focus Groups: Theory and Practice Book

ISBN: 076192583X

ISBN13: 9780761925835

Focus Groups: Theory and Practice

(Book #20 in the Applied Social Research Methods Series)

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Book Overview

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator,...

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Focus Groups-Text

The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.
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