Focus Groups in Social Research

by Kate Robson, Jane Frankland, Michael Bloor, et al.

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples,...

Format:Hardcover

Language:English

ISBN:076195743X

ISBN13:9780761957430

Release Date:March 2001

Publisher:Sage Publications Ltd

Length:120 Pages

Weight:0.75 lbs.

Dimensions:0.6" x 6.3" x 9.3"

Related Subjects

Social Science Social Sciences

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Focus Groups in Social Research

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