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Business & Investing Books > Marketing & Sales Books > Focus Group Methodology: Principle and Practice
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Focus Group Methodology: Principle and Practice 1847879098 Book Cover

Focus Group Methodology: Principle and Practice

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Format:Paperback
Language:English
ISBN:1847879098
Format: Paperback
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Focus Group Methodology: Principle and Practice 184787908X Book Cover

Focus Group Methodology: Principle and Practice

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Edition Description

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. Liamputtong presents clear, practical advice in simple terms which will be...

Edition Details
Format:Hardcover
Language:English
ISBN:184787908X
Format: Hardcover
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