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Paperback Flower of Capitalism: South Korean Advertising at a Crossroads Book
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ISBN: 0824893247

ISBN13: 9780824893248

Flower of Capitalism: South Korean Advertising at a Crossroads

(Part of the Hawai‘i Studies on Korea Series)

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Book Overview

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term "flower of capitalism" is a clich?d metaphor for advertising in South Korea, bringing resolutely positive...

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Business Business & Investing Social Science Social Sciences

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