The perfect introduction to floral design and merchandising This book offers students the entry-level skills required for a variety of jobs in the retail flower shop. This description may be from another edition of this product.
This book is a typical course book. It is good in that it has a lots of information that one needs to learn about the flower industry. It has step by step instructions on how to design arrangements and gives you a view of the industry and how to find a job to running your own shop. What I do not like about it is the BLACK AND WHITE PHOTOS. 99% of the photos are black and white. And, though the copyright is 2002, many of the photos look like they are from the 1960s-80s. I think for the price, the photos should have been updated for better visual effect.
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